Year 2024



2024

 

 

1

 

Paper Title

भारत के झारखंड राज्य में जलवायु : चरम स्थितियों और इसकी दीर्घकालिक स्थानिक परिवर्तनशीलता का आकलन

Authors

अंजना केरकेट्टा, सहायक प्राध्यापक, भूगोल विभाग, मॉडल डिग्री कॉलेज, बानो, सिमडेगा, रांची विश्वविद्यालय, रांची

 

Paper id : BRDU-2401001  I Page no.: 01 - 18  I  Doi : https://doi.org/10.56642/psr.v09i01.001 

 

 2

 

Paper Title

mPp f'k{kk rd igqap esa ySafxd vlekurk% >kj[kaM ds jkaph ftys dk ,d dsl LVMh

Authors

Reeta kumari, Research scholar, Department of Sociology, Radha Govind University, Ramgarh, Jharkhand

 Dr. Mamta Maurya, Assistant Professor, Department of Sociology, Radha Govind University, Ramgarh, Jharkhand

 

Paper id : BRDU-2401002  I Page no.: 19 - 26  I doi : https://doi.org/10.56642/psr.v09i01.002 

 3

Paper Title

भूमि उपयोग /कवर  संशोधन की गतिशीलता और भू-स्थानिक नदी के  जल स्तर का मूल्यांकन रांची शहर में  सुवर्णरेखा नदी का एक अध्ययन

 

Authors

 शोधार्थी, भावना कुमारी, स्नातकोत्तर, भूगोल विभाग, राँची  विश्वविद्यालय, राँची

 शोध निर्देशक, डाo ज्ञानेन्द्र कुमार सिंह, सहायक प्राध्यापक भूगोल विभाग, राँची विश्वविद्यालय राँची

 

 

 Paper id : BRDU-2402001  I Page no.: 01 - 06

4

Paper Title

Frames of History: Unveiling the Legacy of Indian Cinema

Authors

Sneha Mamgain, Research Scholar, Mass Communication, Shri Guru Ram Rai University, Dehradun

Dr Rajendra Singh Negi, Assistant Professor, Mass Communication, Shri Guru Ram Rai University, Dehradun

 

 Paper id : BRDU-2403001  I Page no.: 01 - 06

5

Paper Title

vkWuykbu f”k{kk dh vko”;drk ,oa ?kVd rRo

Authors

lat; “kkgthr lgk;d izk/;kid] iqLrdky; ,oa lwpuk foKku] eSV~l fo”ofo|ky; jk;iqj NXk

fxj/kkjh yky iky, lgk;d iqLrdky;k/;{k] dsanzh; iqLrdky;] eSV~l fo”ofo|ky; jk;iqj NXk

 

 Paper id : BRDU-2403002  I Page no. : 07 - 11

5

Paper Title

Different  Dimensions , Problems  And Challenges Of Indian Foreign Policy

Authors

Dr. Sonia, Assistant professor in Pol.sci., Om sterling global University Hisar

 

 Paper id ; BRDU-2403003 I Page no. : 12 - 15

6

Paper Title

Navigating the Evolution of Management: Strategies for the Modern Workplace

Authors

Dr. Parveen Sharma, Dean Management, GVM Girls College, Sonipat, Haryana

 

Paper id ; BRDU-2403004 I Page no. : 16 - 18

7

Paper Title

Diversity of Butterflies in Different Habitat of Kota City

Authors

Dr. Manish Kumar Gupta, M.Sc. (Zoology), M.Phil. (Entomology) Ph.D. (Zoology), Professor & Head Dept. of Biology NISSANSH CLASSES, Former Assit. Professor Zoology Hitkari sahkari mahila shiksha mahavidhyalaya, Dhakadkhedi, Kethun Road Kota

 

 Paper id ; BRDU-2403005 I Page no. : 19 - 23

8

Paper Title

Reinterpreting Keats’s “To Autumn” in the Context of Environmental Crisis: Exploring the Poem’s Relevance in Today’s Climate Change.

Authors

M. Julien Mary, - First Author and Corresponding Author Research Scholar, (Reg No.: 2103602004), Department of English, St. joseph University, Ikishe Model Village. Virgin Town, Dimapur, Nagaland

Dr. Thokchom Sunada Devi, Associate Professor and Head of the Department of English. St. Joseph University, Dimapur, Nagaland.

 

 Paper id ; BRDU-2403006 I Page no. : 24 - 29

9

Paper Title

सआदत हसन मंटो की लेखनी में सामाजिक विमर्श

Authors

प्रीति कुलहरी, शोध  विद्यार्थी, पंजाब विश्वविद्यालय, चंडीगढ़

 

 Paper id ; BRDU-2403007 I Page no. : 30 - 34

10

 

 

Paper Title

lR;ohj ukgfM+;k ds gfj;k.koh yksd lkfgR; esa thou n'kZu

Authors

euh"kk dqekjh] 'kks/kkFkhZ] fgUnh foHkkx] Hkxoar fo'ofo|ky;] vtesjA

 

 Paper id ; BRDU-2403008 I Page no. : 35 - 37

11

 

 

Paper Title

lR;ohj ukgfM+;k ds gfj;k.koh yksd lkfgR; esa jk"Vªh; psruk

Authors

euh"kk dqekjh] 'kks/kkFkhZ] fgUnh foHkkx] Hkxoar fo'ofo|ky;] vtesjA

 

 Paper id ; BRDU-2403009 I Page no. : 38 - 41

 

Paper Title

Private And Government School’s Education And Children’s Psychosocial Development

Authors

Geeta Kumari, Research Scholar, Department of Psychology, Pataliputra University, Patna

 

 Not Published.

12

Paper Title

Efficacy of plasma treated cotton fabric towards washing

Authors

Archana Bahuguna, Department of Textile and Apparel Designing, College of Rural Home Science, Dharwad, University of Agricultural Sciences, Dharwad-580 005, Karnataka, India

 Paper id 

 BRDU - 2403012 I  Page no. : 52 - 63

13

Paper Title

Entanglement of the Psyche of Women by Anita Desai in Fasting, Feasting

Authors

Anmol Singh, Ph.D. Research Scholar, Government Vidarbha Institute of Science and Humanities, Amravati, Maharashtra

 

Paper id : BRDU-2403011 I Page no. : 48 - 51  I  https://doi.org/10.56642/brdu.v03i03.008   

14

 

 

Paper Title

Comparison of Hand Reaction Ability Among the Different Racket Game Players 

Authors

Thokchom Somorjit Singh (PhD), Department of Physical Education and Sports Science. Manipur University, Imphal, India.

Prof. Laishram Thambal Singh (PhD), Professor, Department of Physical Education and Sports Science. Manipur University, Imphal, India.

 

 Paper id : BRDU-2403010 I Page no. : 42 - 47 I  https://doi.org/10.56642/brdu.v03i03.007 

15

 

 

Paper Title

An Analysis Adoption Of AI Tools In Human Resource Industry

Author

Ritesh Bharti, BBA Student, Galgotia University, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404001 I Page no. : 01 - 04 I https://doi.org/10.56642/brdu.v03i04.001 

16

 

 

Paper Title

MARKETING STRATEGIES OF E COMMERCE PLATFORM

Author

Samar Pratap Singh, Admission number - 21GSOB1010499, BBA Student, School of Business, Galgotias University

 

Paper id : BRDU-2404004 I Page no. : 13- 16 I https://doi.org/10.56642/brdu.v03i04.004 

17

 

 

Paper Title

- MARKETING STRATEGIES OF E-COMMERCE BUSINESS (MYNTRA)

Author

Rizwan Ahamed, Admission number - 21GSOB1030024, BBA student, School of Business, Galgotias University , Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404002 I Page no. : 04- 08 I https://doi.org/10.56642/brdu.v03i04.002 

18

 

 

Paper Title

THE IMPACT OF COVID-19 ON INDIAN BANKING SECTOR

Author

Mohammad Fateh, Admission number - 21GSOB1010530, BBA Student, School of Business, Galgotias University 

 

Paper id : BRDU-2404003 I Page no. : 09- 12 I https://doi.org/10.56642/brdu.v03i04.003  

19

 

 

Paper Title

Market Trends, Challenges and Solutions of Agricultural Harvesting Machinery

Author

Rishabh Gupta, Admission number - 21GSOB1010307, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India 

 

Paper id : BRDU-2404005 I Page no. : 17- 20 I https://doi.org/10.56642/brdu.v03i04.005 

20

 

 

Paper Title

 Adapting HR Practices in the IT Industry Post-Covid-19 :Strategies for Remote Work and Talent Management

Author

 Bhumika, Admission no.-21GSOB1010332, BBA student School of business, Galgotias University,Greater Noida,Uttar Pradesh, India

 

 Paper id : BRDU-2404006 I Page no. : 21- 25 I https://doi.org/10.56642/brdu.v03i04.006 

21

 

 

Paper Title

An Analysis of AI Tools Adoption In Finance Industry

Author

Galib Reza, Admission Number - 21GSOB1010293, BBA Student, School Of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404007 I Page no. : 26- 30 I https://doi.org/10.56642/brdu.v03i04.007 

22

 

 

Paper Title

The Challenges and opportunities of entering a new international market : Research the potential barriers in a new
international market for a specific company or product

Author

Ashika Yadav, Admission number - 21GSOB1010243, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404008 I Page no. : 31- 34 I https://doi.org/10.56642/brdu.v03i04.008  

23

 

 

Paper Title

An Analysis Adoption Of AI Tools In Human Resource Industry

Author

Shalini Soni, Admission number - 21GSOB1010490, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404009 I Page no. : 35- 38 I https://doi.org/10.56642/brdu.v03i04.009 

24

 

 

Paper Title

 An Analysis Of Capital Budgeting Decisions In The Manufacturing Industry Of Tata Motors

Author

Mohd Farhan, Admission number - 21GSOB1010281, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India, Email -mdfarhan000000@gmail.com 

 

 Paper id : BRDU-2404010 I Page no. : 39- 44 I https://doi.org/10.56642/brdu.v03i04.010 

25

 

 

Paper Title

Examining the Integration of AI Tools in the Financial Sector

Author

Sameer Raj, Admission number - 21GSOB1010341, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

 Paper id : BRDU-2404011 I Page no. : 45- 49 I https://doi.org/10.56642/brdu.v03i04.011 

26

 

 

Paper Title

Design a last mile delivery (Model for e-commerce firm)

Author

Yash Mishra, Admission No - 21GSOB1090068, School of Business, Galgotias University, Greater Noida,

Under Supervision: Dr. Gaurav Gupta, (Professor) School of Business, Galgotias University, Greater Noida

 

Paper id : BRDU-2404012 I Page no. : 50- 59 I https://doi.org/10.56642/brdu.v03i04.012 

27

 

 

Paper Title

Identification And Evaluation Of Distribution Risk In Food Supply Chain

Author

Yuyut Tiwari,  21GSOB090069, BBA 2021-2024 Student, Department of Business Management, Galgotias University, Greater Noida, Uttar Pradesh

Dr. Gaurav Gupta, Department of Business Management, Galgotia University, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404013 I Page no. : 60- 70 I https://doi.org/10.56642/brdu.v03i04.013 

 28



 

 

Paper Title

“E-Commerce The World of Online Shopping”

Author

Saksham Rajput, Admission no- 21GSOB1010274, BBA Student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404014 I Page no. : 71 - 74 I http://doi.org/10.56642/brdu.v03i04.014  

29

 

 

Paper Title

Factors Influencing Stock Prices: An Analysis Of Company Performance Metrics

Author

Ahtesham, Admission no- 21GSOB1010326, BBA Student, School of Business, Galgotias university, Greater Noida, Uttar Pardesh, India

 

 

Paper id : BRDU-2404015 I Page no. : 75 - 78 I http://doi.org/10.56642/brdu.v03i04.015  

30



 

 

Paper Title

A Financial Profitability Analysis of Flipkart

Author

Sumit Sharma, Admission number - 21GSOB1010320, Designation - BBA student, School of Business, Galgotias University 
Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404016 I Page no. : 79 - 82 I http://doi.org/10.56642/brdu.v03i04.016  

31

 

 

Paper Title

Impact Of Hybrid Work Culture On Employees Psychology

Author

Yukta Bhauryal, Admission number - 21GSOB1010528, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404017 I Page no. : 83 - 86 I http://doi.org/10.56642/brdu.v03i04.017  

32

 

 

Paper Title

Performance Management System And Employee Feedback Mechanism

Author

Chandan Pandey, Admission number - 21GSOB1010352, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404018 I Page no. : 87 - 90 I http://doi.org/10.56642/brdu.v03i04.018 

33

 

 

Paper Title

Myntra Marketing Strategies

Author

Ujjwal kumar, Admission number - 21GSOB1010080, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404019 I Page no. : 91 - 95 I http://doi.org/10.56642/brdu.v03i04.019 

34



 



 

Paper Title

A Marketing Strategy Analysis Of Adidas In Soft Goods Industry

Author

Anugrah Masih, Admission number - 21GSOB1010164, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404020 I Page no. : 96 - 102 I http://doi.org/10.56642/brdu.v03i04.020 

35

 

 

Paper Title

A Financial Profitability Analysis Of Myntra

Author

Jatin Jain, Admission no - 21GSOB1010343, BBA student school of business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404021 I Page no. : 103 - 107 I http://doi.org/10.56642/brdu.v03i04.021 

36

 

 

Paper Title

Comparative Study On Job Satisfaction Of Employees Working From Home And Work From Office Mode

Author

Pranjal Singh, Admission number- 21GSOB1010279, BBA Student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India.

 

Paper id : BRDU-2404022 I Page no. : 108 - 116 I http://doi.org/10.56642/brdu.v03i04.022 

37

 

 

Paper Title

Work Stress And Employee Perfomance: Analysis Of Work Stress And It’s Implication On Employee Performance

Author

Sagar Sharma, Admission number - 21GSOB1010314, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404023 I Page no. : 117 - 129 I http://doi.org/10.56642/brdu.v03i04.023  

38

 

 

Paper Title

A study of consumer behavior towards Reliance Jio

Author

Sachin Gupta, Admission no. - 21GSOB1010039, Dr. Vidya Dayinee Sharan, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404024 I Page no. : 130 - 133 I http://doi.org/10.56642/brdu.v03i04.024 

39

 

 

Paper Title

Environmental Impact Of Aircraft Emissions

Author

Vinit, Admission No. - 21SLAM1020011, School of business, Galgotias university, Greater Noida, Uttar Pradesh

Prof. Bipin Chandra Pant, School of business, Galgotias university, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404025 I Page no. : 134 - 141 I http://doi.org/10.56642/brdu.v03i04.025  

40

 

 

Paper Title

Passenger Saftey In Airlines

Author

Suyash Malhotra, 21SLAM1020018, School of business, Galgotias university, Greater Noida, Uttar Pradesh

Prof. Pragya Jaiswal, School of business, Galgotias university, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404026 I Page no. : 142 - 148 I http://doi.org/10.56642/brdu.v03i04.026 

41

 

 

Paper Title

Digital Diplomacy Initiatives Before And After Covid19 Pandemic: Analyzing The Evolution And Impact Witin The Ministry Of External Affairs Of India

Author

Pawan Kumar, 21SLAM1020069, School of business, Galgotias university, Greater Noida, Uttar Pradesh

Prof. Bipin Chandra Pant, School of business, Galgotias university, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404027 I Page no. : 149 - 155 I http://doi.org/10.56642/brdu.v03i04.027 

42

 

 

Paper Title

Marketing Research, Sales & Distribution Of Haldiram Products

Author

Abhishek Kumar, admission no.-21GSOB1010371, BBA Student, School of Business, Galgotias University, Greater Noida

 

Paper id : BRDU-2404028 I Page no. : 156 - 160 I http://doi.org/10.56642/brdu.v03i04.028 

 43



 

 

Paper Title

"Market Entry Strategies of Starbucks in India: Analyzing Starbucks' market entry strategies in India, including its partnership with Tata Global Beverages, localization efforts, and competition with established players like Café Coffee Day and Barista."

Author

Rahul singh sengar, Admission number - 21GSOB1010083, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404029 I Page no. : 161 - 165 I http://doi.org/10.56642/brdu.v03i04.029  

44

 

 

Paper Title

Analysing Marketing Strategies of Fashion E-Retailers: A Case study of Myntra’s Approach in the Indian Market

Author

Simant Raj, Admission number - 21GSOB1010475, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404030 I Page no. : 166 - 172 I http://doi.org/10.56642/brdu.v03i04.030  

45

 

 

Paper Title

"A Strategy Analysis of Retail Marketing in India."

Author

Ayush Roneld, Admission number - 21GSOB1010182, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404031 I Page no. : 173 - 177 I http://doi.org/10.56642/brdu.v03i04.031 

46

 

 

Paper Title

Consumer Behaviour towards paytm services

Author

Arun Kushwaha, Admission number - 21GSOB1010169, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404032 I Page no. : 178 - 187 I http://doi.org/10.56642/brdu.v03i04.032  

47

 

 

Paper Title

Consumer Perception And Attitude Towards Green Marketing Initiatives

Author

Anmol Sharma , Add. No. - 21GSOB1010079, School of Business , Galgotias University , Greater Noida, UP

 

Paper id : BRDU-2404033 I Page no. : 188 -1911 I http://doi.org/10.56642/brdu.v03i04.033 

48

 

 

Paper Title

Thoughts About Eco-Friendly Marketing

Author

Naman Rajput, Add no - 21GSOB1010027, BBA Student, School of Business, Galgotias University , Greater Noida, UP

 

Paper id : BRDU-2404034 I Page no. : 192 - 195 I http://doi.org/10.56642/brdu.v03i04.034 

49

 

 

Paper Title

Risk Assessment In Financial Sector

Author

Anubha Singh, Admission No. - 21GSOB1010229, School of Business , Galgotias University , Greater Noida, UP

 

Paper id : BRDU-2404035 I Page no. : 196 -200 I http://doi.org/10.56642/brdu.v03i04.035 

50

 

 

Paper Title

Analysing The Digitalisation In Hr Approaches Through A Comparative Study

Author

Vaishnawi Rao, Admission No – 21GSOB1010184, BBA Student, Department of Business, Galgotias University, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404036 I Page no. : 201 -207 I http://doi.org/10.56642/brdu.v03i04.036 

51

 

 

Paper Title

Students Concern: On The Impact of Revolutionary Change in Educational Sector, A Study in India

Author

Sanskriti Singh (21GSOB1010441), School of Business, Student of Galgotias university, Greater Noida, Gautam Budh Nagar
201203 UP (India)

 

Paper id : BRDU-2404037 I Page no. : 208 -214 I http://doi.org/10.56642/brdu.v03i04.037 

52

 

 

Paper Title

Customer Satisfaction Towards Maruti Swift

Author

Aditya Raj Anand, Admission no. : 21GSOB1010375, School of Business, Student of Galgotias university, Greater Noida, Gautam Budh Nagar, 201203 UP (India)

 

Paper id : BRDU-2404038 I Page no. : 215 -220 I http://doi.org/10.56642/brdu.v03i04.038 

 53



 

 

Paper Title

A Study On Employee Motivation And Engagement Strategies Of Amazon

Author

Sakshi Yadav (21GSOB1010288), School Of Business, Galgotias University, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404039 I Page no. : 221 - 227 I http://doi.org/10.56642/brdu.v03i04.039 

54

 

 

Paper Title

A Comparative Study Of Popularity Of Online Food Delivery Services Between Zomato And Swiggy In Pune

Author

Akhil Sinha, Add. No. - 21GSOB1010361, School of business ,Galgotias university , Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404040 I Page no. : 228 - 232 I http://doi.org/10.56642/brdu.v03i04.040  

55

 

 

Paper Title

Initial Public Offering

Author

Rakhi Nain, Add. No. - 21GSOB1010043, School Of Business, Galgotias University, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404041 I Page no. : 233 - 236 I http://doi.org/10.56642/brdu.v03i04.041  

56

 

 

Paper Title

Customers Perception Of Online Food Delivery With Reference To Swiggy

Author

Shashank Sinha, Add. No. - 21GSOB1010360, School Of Business, Galgotias University, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404042 I Page no. : 237 - 242 I http://doi.org/10.56642/brdu.v03i04.042  

 57

 

 

Paper Title

Analysis On Sbi Mutual Funds

Author

Vishal Bhardwaj, 21GSOB1010291, School Of Business, Galgotias University, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404043 I Page no. : 243 - 247 I http://doi.org/10.56642/brdu.v03i04.043 

58

 

 

Paper Title

“Strategic Alignment: Linking Employee Compensation with Organizational Sustainability”

Author

Aradhya Agrasen, School of Business, Galgotias University, Greater Noida, Uttar Pradesh
Prof. Sujit Kumar Singh, Professor, School of Business, Galgotias University, Greater Noida, Uttar

 

Paper id : BRDU-2404044 I Page no. : 248 - 252 I http://doi.org/10.56642/brdu.v03i04.044 

59

 

 

Paper Title

“To Study: The Trends And Analysing Mutual Fund Performance; A Study Specific On The State Bank Of India”

Author

Pragya Sharma , Admission number - 21GSOB1010516, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404045 I Page no. : 253 - 260 I http://doi.org/10.56642/brdu.v03i04.045 

 60



 



 

Paper Title

Marketing Strategies Adopted By Airtel For Customer Satisfaction

Author

Ankush Vaish, 21GSOB1090054, School Of Business, Galgotias University, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404046 I Page no. : 178 - 187 I http://doi.org/10.56642/brdu.v03i04.046 

 61



 

 

Paper Title

A Study On Advertising Effectiveness

Author

Himanshu Tyagi, (21GSOB1010020), School Of Business, Galgotias University, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404047 I Page no. : 178 - 187 I http://doi.org/10.56642/brdu.v03i04.047

 62



 



 

Paper Title

Analysing The Effectiveness Of Advertisement

Author

Arydeep chhillar, (21GSOB1110026), School Of Business, Galgotias University, Greater Noida, Uttar Pradesh

 

Paper id : BRDU-2404048 I Page no. : 178 - 187 I http://doi.org/10.56642/brdu.v03i04.048

 63



 



 

Paper Title

Effect Of Advertising And Sales Promotion On Sales Volume

Author

Pratik Kumar (21GSOB10105333), School of business, Galgotias university, Greater Noida, Uttar Prades

 

Paper id : BRDU-2404049 I Page no. : 178 - 187 I http://doi.org/10.56642/brdu.v03i04.049

 64



 



 

Paper Title

An Analysis Adoption Of Ai Tools In Human Resource Industry

Author

Kishlay kumar, Admission number - 21GSOB1010386, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404050 I Page no. : 178 - 187 I http://doi.org/10.56642/brdu.v03i04.050

 65



 

 

Paper Title

Unpacking The Impact: Assessing Advertisement Effectiveness

Author

Shivansh sharma, 21GSOB1010436, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404051 I Page no. : 178 - 187 I http://doi.org/10.56642/brdu.v03i04.051

66

 

 

Paper Title

Marketing Strategies Adopted By Airtel For Customer Satisfaction

Author

Manish kumar, Admission no- 21GSOB1010423, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404052 I Page no. : 178 - 187 I http://doi.org/10.56642/brdu.v03i04.052

67

 

 

Paper Title

A Study On Consumer Behaviour Towards Fast Food Products : Maggie Noodles

Author

Ansh Chauhan, ADMISSION NO - 21GSOB1090007, BBA student, School of Business, Galgotias University, Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2404053 I Page no. : 178 - 187 I http://doi.org/10.56642/brdu.v03i04.053

 

68

 

Paper Title

२१ वीं सदी में उभरते नारी शशक्तिकरण के बदलते स्वरुप 

Author

Dr. Brajendra Singh, Principal, Kund Kund Kahan Digamber Jain College, Kota, Rajasthan

 

Paper id : BRDU-2404054

 



69

 

Paper Title

Risk In IVF Laboratory

Author

1Rajendra Kumar Raut, 2Dipneet Kaur*, 3Dr. SunilKumar ,4Dr.Priyakashi Chaudhry, 5 Dr. Jagat Prasad Deep I 1M.Sc. Department of Clinical Embryology & Reproductive Genetics, Rayat Bahra University, Mohali, Kharar Punjab 140301 I  2HOD, Department of Clinical Embryology & Reproductive Genetics, Rayat Bahra University, Mohali, Kharar Punjab 140301 I  3Research Scientist, Origin LIFE, Health Care Solution & Research Center LLP, SCO-181, First Floor Sector 38-C, D Chandigarh-160036  I   4Obstetrician Gynaecologist and Infertility Specialist, Department of Department of Clinical Embryology & Reproductive Genetics, Rayat Bahra University, Mohali, Kharar Punjab 140301  I  5Momsoon AcademyPvt. Ltd.# 60/62, 8th B Main,Jayanagar 4th Block,Bangalore – 560 011.India. 

 

Paper id : BRDU-2405001

 

70

 

Paper Title

“Comparison Of Follicular Stimulating Hormone (Fsh) In Combination With Human Menopausal Gonadotropin (Hmg) And follicular Stimulating Hormone Alone And Their Oocyte And Embryo Quality”

Author

Sudhakar C1. Kanishka2   Masters student, Clinical Embryology & Reproductive Genetics, Rayat-Bahra University

 

Paper id : BRDU-2405002

 

71

 

Paper Title

A Review on Ectogenesis

Author

Krystal Taggu, Sunil Kumar, Dipneet Kaur I  Student M.Sc. Clinical Embryology & Reproductive Genetics, Rayat Bahra University, Mohali Punjab 140301  I   Research Scientist, Origin LIFE, Health Care Solution & Research Centre LLP, SCO- 181, First Floor Sector 38  I  HOD, Department of Clinical Embryology & Reproductive Genetics, Rayat Bahra University, Mohali Punjab 140301

 

Paper id : BRDU-2405003

 

72

 

Paper Title

Genes and Recurrent Pregnancy Failure

Author

Dr. Aditya Vikram, Sunil Kumar, Dipneet Kaur  I M.Sc. Student, Department of Clinical Embryology & Reproductive Genetics,
Rayat Bahra University, Mohali Punjab 140301  I    Associate Professor, Department of Clinical Embryology & Reproductive Genetics, Rayat Bahra University 140301  I  3HOD, Department of Clinical Embryology & Reproductive Genetics, Rayat Bahra University, Mohali Punjab

 

Paper id : BRDU-2405004

 

73

 

Paper Title

The Impact of Educational Inequality on Labor Market Outcomes: A Literature Review

Author

Sumant Kumar Pandey, Assistant Professor, Bihar College of Teacher Education Patna, Bihar

 

Paper id : BRDU-2406001

 

74

 

Paper Title

"Future Prospects For Library Management Software"

Author

Subrata Ghosh, Research Scholar, Dept. of Library & Information Science , Mangalayatan University, Beswan, Aligarh, Uttar Pradesh, India. I   Dr. Roshan Khayal, Research Supervisor & Assistant Professor, Dept. of Library & Information
Science,Mangalayatan University, Beswan, Aligarh, Uttar Pradesh, India.

 

Paper id : BRDU-2406002

 



75

 

Paper Title

“Factors Influencing Work-Life Balance Of Women Domestic Workers In Shillong, Meghalaya"

Author

Ninidayooluti Dhar(Corresponding Author), Research Scholar, North Eastern Hill University Institution: North Eastern Hill University

Dr. Wandashisha Mylliemngap, Assistant Professor, North Eastern Hill University Institution: North Eastern Hill University

 

Paper id : BRDU-2406003

 

76

 

Paper Title

“The Impact Of Parental Marital Adjustment On Delinquency Prone Adolescent Boys”

Author

Harsh Bala, Research scholar, Desh bhagat University, Mandi Gobindgarh, Punjab  

 

Paper id : BRDU-2406004

 

77

 

PaperTitle

“The Evolving Landscape Of Terrorism In India: Threats, Policies, And Future Outlook"

Author

Shivam Sintury, TIC | Assistant Professor of Political Science, Uttar Banga Maheshwari College, University of North Bengal.

 

Paper id : BRDU-2406005

 



 78



 

Paper Title

मध्य प्रदेश राज्य की राजधानी भोपाल परिक्षेत्र के विदिशा जनपद में शिक्षको की प्रभावशीलता का उनके व्यवसाय संबद्धता तथा पद संतुष्टि के सम्बन्ध का अध्ययन I (नवाचार और नयी शिक्षा नीति 2024 के विशेष सन्दर्भ में )

Author

डॉ. विद्यानन्द पांडेय, अर्थशास्त्र विभाग शासकीय महाविद्यालय लटेरी विदिशा (एमपी ), (बरकतउल्ला विश्व विद्यालय भोपाल ),

श्री बाबूलाल वर्मा, सहायक प्राध्यापक, हिन्दी विभाग, शासकीय महाविद्यालय लटेरी ,विदिशा (मध्य- प्रदेश), (बरकतउल्ला विश्व विद्यालय भोपाल ),

 

Paper id : BRDU-2406006

 

79

 

Paper title

"A systematic review of the literature on antecedents and adoption issues of Human Resource Management Information Systems in developing countries"

Author

Demissie Thomas1 and Chelchissa Amentie1 , 1College of business and economics, Arbaminch University, 21 Arbaminch, Ethiopia

 Corresponding Author: Demissie Thomas (PhD Fellow), College of business and economics, Arbaminch University, Arbaminch, Ethiopia 

 

Paper id : BRDU-2406007

 

80

 

Paper Title

Capabilities and Freedom: Negotiations for Creating Space by Women Educational Administrators in Academia

Author

Parul Chaudhary, PhD. Research Scholar, National Institute of Educational Planning and Administration (NIEPA), Delhi, India

 

Paper id : BRDU-2406008

 

81

 

Paper Title

Investigate Women's Participation In Leadership Roles In Secondary Schools Within The Wolaita Zone, South Ethiopia

Author

Mr. Mindaye Molito  (specialization ) PhD in educational  leadership  and policy studies,  In Wolaita University And Academic Vice Dean In Global Bridge College, Ethiopia

 

Paper id : BRDU-2406009

 

82

 

Paper Title

“Struggle for Survival and Self Identity in the Select Novels of Khaled Hosseini"

Author

Poonam Sinha, Research Scholar, Janardhan Rai Nagar Vidyapeeth University

 

Paper id : BRDU-2406010

 

83

 

Paper Title

“Impact of Faculty Attitudes on the Implementation of Sustainable Development Practices in Higher Education: A Study at Arunachal University of Studies, Namsai, Arunachal Pradesh."

Author

Arunima Dutta1  , Research Scholar cum Assistant Professor, Arunachal University of Studies, Namsai, Arunachal Pradesh 

Dr. Dinachandra Singh Chingakham2  Associate Prof. & Head of the Department of Education, Arunachal University of Studies

 

Paper id : BRDU-2406011

 

84

 

Paper Title

“Human Rights and Social Justice: Pathways to Equity and Inclusion"

Author

Biswajit Bora, Assistant Professor, Department of Political Science, MelamoraCollege,Golaghat,Assam

 Aparna Hazarika, Assistant Professor, Department of Assamese, Melamora College, Golaghat, Assam

 

Paper id : BRDU-2406012

 



85

 

Paper Title

"Unlocking Innovation: Gender's Influence on Sustainable Education in Higher Secondary School Margherita, Assam"

Author

John Minj1, Master of Education, Arunachal University of studies, Namsai, Arunachal Pradesh.

Sristy Gayan2, Research Scholar, Birangana Sati Sadhani Rajyik Vishwavidyalaya,Golaghat,Assam.

Pranami Sonowal3, M.A Philosophy, Dibrugarh University, Assam.

 

Paper id : BRDU-2406013

 

86

 

Paper Title

"Digital Transformation in Banking during Economic Crises"

Author

Dr. Nikita Thakur, (Assistant Professor), Computer Science and Technology, Sai Nath University Ranchi Jharkhand

 

Paper id : BRDU-2406014

 



87

 

Paper Title

“School Internship in Two- Year B.Ed. Programme: Its Effectiveness in Class-room Teaching”

Author

Prof. (Dr.) Sristidhar Biswas, Professor, Department of M.Ed., Balurghat B. Ed. College. (A Post- graduate College of Teacher Education), Balurghat-733101, West Bengal

 

Paper id : BRDU-2406015

 

88

 

Paper Title

 “NEP-2020 and e- Libraries” 

Author

Payal Jain, M.Ed. Student, Department of Education, University of Delhi, Delhi

 

Paper id : BRDU-2406016

 

89

 

Paper Title

"Quality Education through Information Technology: Enhancing Learning in the Digital Era"

Author

Dr. Nikita Thakur, (Assistant Professor), Computer Science and Technology, Sai Nath University Ranchi Jharkhand

 

Paper id : BRDU-2406017

 

90

 

Paper Title

Problem Solving Ability And Academic Motivation Among Secondary School Students

Author

Mayadevi M, Research Scholar, IASE, Thrissur
Dr. Mubi K. Mohamed Ali, Assistant Professor, IASE. Thrissur

 

Paper id : BRDU-2406018

 

91

 

Paper Title

Exploring the Conundrum of Plastic Pollution in Meghalaya: A Study on its Impact on Sustainability

Author

Mrs. Ibansara Mylliemngap, Asst. Professor, Department of Social Work, Women’s College, Shillong (Affiliated to North-Eastern Hill University, Shillong)

 

Paper id : BRDU-2406019

 

92

 

Paper Title

The Indispensable Inclusive Role Of Counselors In Supporting Parents With Autistic Children In Kumasi In The Ashanti Region of Ghana.

Author

Faustina Anyamesem-Poku, Parul University, Department Of psychology

Dr. Rajendrakumar Muljibhai Parmar, Assistant professor, Parul university, Department Of psychology

 

Paper id : BRDU-2406020

 

93

 

Paper Title

The Impact Of Social Media Marketing On The Expansion Of Online Startups

Author

SUBHASH KUMAR, Admission Number - 21GSOB101066, Year - 2023-2024, BBA Student, School Of Business, Galgotias University

Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2407001

 

94

 

Paper Title

“Consumer Behaviour Towards Paytm Services”

Author

Prayanshu Kumar, Admission Number - 21GSOB1010036, BBA Student, Month - JULY , Year - 2023-2024, Mentor Name-Dharmendra Kushwah, School Of Business, Galgotias University , Greater Noida, Uttar Pradesh, India

 

Paper id : BRDU-2407002

 

95

 

Paper Title

A Study Of Students’ Attitude Towards Brain Targeted Teaching Model In Teaching Of Mathematics At Secondary School Level

Author

Ms.Vani Achari Ummadisingu, Research Scholar,  Dr.Pillai Teacher Training and Research Center,  MES Pillai College of Education and Research, New Panvel, 401206,  Guided by Dr. Sunita Wadikar, Former Principal, Pillai College of Education and Research, Chembur.

 

Paper id : BRDU-2407003

 

96

 

Paper Title

A Comparative Study of Traditional and Modern Methods of Education in India

Author

Renu, Research Scholar, Bhagwant University, Ajmer
Dr. Neeru Verma, Associate Professor, Bhagwant University, Ajmer

 

Paper id : BRDU-2407004

 

97

 

Paper Title

“लोककथाओं के माध्यम से आलोचनात्मक सोच का उद्घाटन : सांस्कृतिक कहानी कहने की शैक्षिक शक्ति"

Author

शुभिका शाह, Ph.D. Scholar, गुरु गोबिंद सिंह इंद्रप्रस्थ विश्वविद्यालय, दिल्ली

डॉ अंजली शौकीन, Associate Professor, गुरु गोबिंद सिंह इंद्रप्रस्थ विश्वविद्यालय, दिल्ली

 

 

 

98

 

Paper Title

To Meet the Needs of Special Need Children in Inclusive Classrooms

Author

Ravinder Kumar, Research Scholar, Bhagwant University, Ajmer
Dr. Neeru, Associate Professor, Bhagwant University, Ajmer

 

Paper id-2411001

 

99

 

Paper Title

The Digital Era and Online Education in India: Difficulties and Possibilities  

Author

Ms. Akshi Jindal1, Bipul Bez2, Dr. Joba Riba3, Dr Mandavi Choudhary4 and Dr. Neeraj Kumar Sharma5

1- Soft Skills Trainer, Lloyd Institute of Management and Technology, Greater Noida I  2 - Research Scholar, Department of Sociology, Arunachal University of Studies, Namsai, Arunachal Pradesh I  3-  Assistant Professor, Dept. of Political Science, Dera Natung Government College Itanagar, Arunachal Pradesh, Mail- jobariba7@gmail.com  I  4 -  Assistant Professor, Department of English, Satyawati College (Eve), The University of Delhi  I 5 -  Associate Professor, Department of Management, Singhania University, Jhunjhunu, Rajasthan, Email : nearajsaraswat@gmail.com

Paper id

BRDU-2412001  I  Doi : http://doi.org/10.56642/brdu.v03i12.001 

100

 

 

Paper Title

Redefining the Role of Assessment in 21st-Century Education: A Critical Review of NEP 2020's Proposed Reforms

Author

1-Mudasir Ahmad Ganie, Research Scholar, Department Of Economics, Aligarh Muslim University Uttar Pradesh India
2-Ashim Datta, Research Scholar, Department Of Teacher Education, Nagaland University
3-Ambika Kumari, Research Scholar, Department Of Education, Himachal Pradesh University
4-Ms. Reena Mandhani, Assistant Professor, School of Legal Studies and Research, MGM University, Chhatrapati Sambhajinagar
5-Sabhyata Gihar, Research scholar, Centre for Human Rights and Duties, Punjab University, Chandigarh
6-Dr. Neeraj Kumar Sharma6, Associate Professor, Department of Management, Singhania University, Rajasthan

Paper id

BRDU-2412002  I   https://doi.org/10.56642/brdu.v03i12.004  

 



101

 

Paper Title

 Folk communication: Enriching education through cultural heritage in NEP-2020

Author

Abraham B Rabha, Research scholar, KKHSOU

Paper id

BRDU-2412003

 

102

 

Paper Title

Mental health

Author

Mrs. Balwinder kaur, Research scholar, Bhagwant University Ajmer, Rajasthan

Paper id

BRDU-2412004

 

103

 

Paper Title

Empowering Tribal Women through Education: A Review of Tribal Literature and Its Educational Implications

Author

Mayadevi M, Research Scholar, Institute of Advanced Study in Education, Trissur, Kerala

Paper id

BRDU-2412005

 

104

 

Paper Title

Impact of Population and Development on Environment: A case study of India

Author

Rahul Kumar, Research Scholar, Shri Varshney College, Aligarh

Paper id

BRDU-2412006

 

105

 

Paper Title

 Changes to the Curriculum and Pedagogy in Response to NEP 2020: A Comprehensive Review

Author

Kaminikanta Mohanty1, Research Scholar in English, Sri Sri University, Cuttack, Odisha, mohantykaminikanta36@gmail.com  I Dr. Enu Sambyal2, Associate Professor, Department of Education  I  Arunachal university of Studies, Arunachal PradeshDr.  I  Joshan Debbarma3, PG in History, Tripura University, M.Ed Pursuing, IASE Kunjaban, Agartala I  Ms. Chithra Regis4, Assistant professor, Department of Economics, Loyola College, Chennai - 600 034. I  Indu5, Research Scholar , Department of Education, Guru Ghasidas Vishwavidyalaya Bilaspur Chhattisgarh  I  Dr. Neeraj Kumar Sharma6, Associate Professor, Department of Management, Singhania University, Rajasthan

Paper id

 BRDU-2412007

 

106

 

Paper Title

Quality Of Environment Is Closely Related To The Human Health And Wellbeing

Author

Surbhi Chahar, Research Scholar, Dr. Bhanwar Pal Singh, Associate Professor, Department of Geography, Shri Varshney College, Aligarh, Dr. Bhim Rao Ambedkar University, Agra

Paper id

BRDU-2412008

 



107

 

Paper Title

 एशियाई सांस्कृति के रंग : टूटे हुए दर्पण में पूर्वोत्तर की ओर देखना

Author

दीपिका तिवारी, पीएचडी स्कॉलर, समाजशास्त्र विभाग , प्रोफेसर राजेंद्र सिंह (रज्जू भैय्या) विश्वविद्यालय, प्रयागराज

Paper id

BRDU-2412009

 

108

 

Paper Title

Looking Northeast: Asian Cultural Shades in the Broken Mirror

Author

Dr. Sakshi Jain, Assistant Professor, Department of English & Foreign Languages, Guru Jambheshwar University of Science & Technology, Hisar (Haryana) I Mayadevi M, Research Scholar, Institute of Advanced Study in Education, Trissur, Kerala

Paper id

BRDU-2412010

 

109

 

Paper Title

A Critical Examination of Information and Communication Technology in Contemporary Education

Author

Dr. Neeraj Sharma1, IIMT University, Meerut I  Dipankar Bora2, Researchers scholar come Assistant Professor, Department of Education, Arunachal university of Studies, Arunachal Pradesh I  Thokchom Anand Singh3, Research Scholar, Department of Educational Studies, Manipur International University, Email : korokhomba@gmail.com 

Paper id

BRDU-2412011

 

110

 

Paper Title

The Functions of Information Technology in Financial Institutions

Author

Thokchom Anand Singh1, Research Scholar, Department of Educational Studies, Manipur International University
Syeda Hina Bilfaqih2, Lecturer, Department Of Commerce, Radhwa International School, Salah Ad-Din Ayyubi Rd,
Al-Nakheel, State : Yanbu, Pin Code: 46451

Paper id

BRDU-2412012

 

111

 

Paper Title

The National E-learning Policy, NEP-2020 and Technology-Enabled Learning: A Move Towards Harmonizing High-Quality Education in India's Universities

Author

Surender Kumar1, Lecturer In History, Government senior secondary school 4DWM, Rawatsar & Ph.d. Scholar, MGSU Bikaner I  Thokchom Anand Singh2, Research Scholar, Department of Educational Studies, Manipur International University I  Dr. Neeraj Kumar Sharma, Associate Professor, Department of Management, Singhania University, Rajasthan

Paper id

BRDU-2412013

 

112

 

Paper Title

 Advancing Gender Equality in the Workplace: Strategies for Inclusive Progress

Author

 Kumari Tripti, Research Scholar, Mahatma Gandhi Central University Bihar I  Dr. Neeraj Kumar Sharma, Associate Professor, Department of Management, Singhania University, Rajasthan I Mudasir Ahmad Ganie, Research Scholar Department Of Economics, Aligarh Muslim University, Uttar Pradesh India I Kajal Srivastava, Research Scholar, Motilal Nehru National Institute, Department of Humanities and Social Sciences, Allahabad, Prayagraj

Paper id

 BRDU-2412014